In this blog post, we'll explore some statistics and insights that demonstrate how businesses that prioritize cybersecurity tend to achieve better results.
October 11, 2023
Nicole Quigley

As October marks Cybersecurity Awareness Month, it’s the perfect time to dive into the often overlooked but crucial aspect of cybersecurity: its impact on business outcomes. In an era of evolving digital threats, investing in cybersecurity isn’t just about safeguarding your data—it’s also about bolstering your business’s bottom line.

In this blog post, we’ll explore compelling statistics and insights that demonstrate how businesses that prioritize cybersecurity tend to achieve better results. 


Reduced Financial Losses

According to the 2021 Cost of a Data Breach Report by IBM Security, the average total cost of a data breach was $4.24 million. Businesses that invested in robust cybersecurity measures, including encryption and incident response plans, reported lower breach costs. 

Ponemon Institute’s research found that companies with a well-defined incident response plan saved an average of $2 million per data breach incident. 


Enhanced Reputation and Customer Trust

A 2021 survey by PwC revealed that 87% of consumers would take their business elsewhere if they felt their data was not handled responsibly. Cybersecurity breaches erode trust, and businesses that invest in protecting customer data often enjoy higher customer loyalty and trust. 


Increased Competitive Advantage

The Cybersecurity and Infrastructure Security Agency (CISA) reported that organizations with robust cybersecurity practices are better positioned to win new business and secure partnerships. Many companies now require their vendors and partners to meet certain cybersecurity standards. 


Improved Regulatory Compliance

Non-compliance with data protection regulations such as GDPR and CCPA can lead to hefty fines. Businesses that invest in cybersecurity are more likely to stay compliant, avoiding costly penalties. 


Better Employee Productivity

Cybersecurity incidents can disrupt operations and lead to downtime. A report by Datto found that 80% of small businesses that experienced a major data loss incident went out of business within a year. Investing in cybersecurity can help maintain business continuity and employee productivity. 


Mitigation of Insider Threats

The 2021 Verizon Data Breach Investigations Report noted that insider threats accounted for 23% of all breaches. Businesses with strong cybersecurity practices are better equipped to detect and prevent insider threats, safeguarding their sensitive data. 


Attracting Top Talent

Cybersecurity talent is in high demand. Companies known for their commitment to cybersecurity are more likely to attract skilled professionals who can help further enhance security measures. 


Cost Savings in the Long Run

The National Institute of Standards and Technology (NIST) suggests that every dollar spent on implementing NIST cybersecurity guidelines saves businesses $3 in cybersecurity-related costs. 

Don't Wait for a Cyber Attack to Happen

In today’s digital landscape, investing in cybersecurity is no longer an option; it’s a strategic imperative. The statistics and insights presented above make a compelling case for the positive impact of cybersecurity investments on business outcomes. By prioritizing cybersecurity measures, businesses can not only protect their data but also strengthen their financial stability, reputation, and competitive advantage.

As we celebrate Cybersecurity Awareness Month, let’s remember that cybersecurity isn’t just a cost—it’s an investment that can lead to better results and a more secure future for businesses of all sizes. 

Don’t wait for a cyber incident to happen. Take the first step towards safeguarding your business by booking a free demo with us today. Together, we can fortify your defenses and keep your digital assets protected year-round. Your business’s cybersecurity is our priority, and we’re here to help you stay one step ahead of cyber threats.

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